Archive | March, 2013

#31 Blue Liquid: Quotidian

28 Mar

What do i do everyday? Wake up, eat breakfast , brush my teeth and use mouthwash. STOP. Mouthwash, it’s blue. Blue like Tide. So many ideas went off when i realized that. Tide is a well known detergent for cleaning clothes and keeping them white. Well so is mouthwash the main purpose is to clean teeth and maintain them white. They basically look the same and have similar purposes but with different items. The mouthwash i use is Crest Pro – Health which is blue. 



I have put a picture of Tide and a picture of Mouthwash side by side and it’s pretty hard to notice the differences. What would happen if i had left the two containers side by side without labeling them? Would someone end up using the Tide one as a detergent? Of coarse i can’t test is out because of health reasons and safety, but it’s just a thought. 




#30 Pick One: Quotidian

25 Mar

When i first heard the directive was “quotidian” i didn’t know what it meant. I searched it up and saw it meant “of or occurring everyday”. How do you guys pick these directives and make it relate to Tide. That’s what my post is, how my professors think of the directives. Below is a picture i drew with Scott and Will. 

Quotidian > What is that? > how did they get that? > What it might look like when thinking of a directive. 


#29 Hashtag: Decipher

23 Mar

For my last post on decipher i didn’t know what to do. I was brainstorming trying to get something but nothing came up, i thought why not make a post about trying to figure out what others are doing for project 54. On twitter you can add a hashtag to a word or phrase so that people can look it up, i wondered if anyone had done #project54 . 

In the first screen shot you can see my results for #project54. I got a few posts but most were old and some not even related to the actual project. 


In my second screen shot you can see i tried looking up if people maybe had used #Tide54. I thought i would get more results but actually i got none.  😦


So to conclude this post, I guess people aren’t really sharing there blog or project 54 ideas/post on twitter or maybe not using the #Project54 or #Tide54. I’ll keep the blog updated if i see more of these hashtag post though later on in the semester. 

#28 Brain: Decipher

22 Mar

I do a lot of doodling and drawing while i take notes. I was thinking of the directive decipher and i started thinking about the brain because the brain has to work to think of ideas for deciphering things. That reminded me that the right side of the brain is the one who thinks of the creative things. I thought i could build off of that. So i researched more about the right side of the brain. The person who found this out is Roger W. Sperry, who actually found this out while doing some studies on epilepsy and was awarded the Nobel Prize in 1981 out of this study. Below i have listed what he discovered.  

The Right Brain

According to the left-brain, right-brain dominance theory, the right side of the brain is best at expressive and creative tasks. Some of the abilities that are popularly associated with the right side of the brain include:

  • Recognizing faces
  • Expressing emotions
  • Music
  • Reading emotions
  • Color
  • Images
  • Intuition
  • Creativity


These are my notes from class:


#27 Zang : Decipher

22 Mar

How did Tide end up with the name Tide? Or in some cases in other countries it’s Alo, Ace, and Vizir. Tide means “The alternate rising and falling of the sea, usually twice in each lunar day at a particular place, due to the attraction of the moon”. What if Tide had been named “Wave” instead. They could use corny phrases like “A Wave of freshness” or “Waving goodbye to stinky odors”. How about something even catchier like “Boom” or “Zang” to make it stand out? Well I did some research online to how Tide ended up with its name and the only thing I could find was that it is believed that the chemist who developed the formula was a graduate of the University of Alabama (Crimson Tide) and used his university team name for the product.

“The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning. Tide was first introduced in U.S. test markets in 1946 as the world’s first heavy-duty detergent, with nation-wide distribution accomplished in 1949. Tide claimed it was “America’s Washday Favorite.” Authority was quickly gained in the U.S. detergent market, dwarfing the sales of Ivory Snow; and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever Brothers brands. These other brands came in the more familiar soap-powder and soap-flake forms. Tide, however, initially came shaped as a white powdered bead. The line was expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide, both ultra and non-ultra are dark blue, with the exception of “Tide Free”, which is clear. Each year, Tide researchers duplicate the mineral content of water from all parts of the United States and wash 50,000 loads of laundry to test Tide detergent’s consistency and performance.”

In the end I realized Tide is actually a pretty good name for this Detergent line, since the product is blue for the most part just like the ocean. Deciphering why the name had been chosen was an educational experience. 

Decipher > Tide > Name of Tide > Zang > How Tide got it’s name

#25 Treasure Map: No Directive

22 Mar

I have no idea how but i got this idea of making a treasure map for tide but i didn’t know how to incorporate it into Tide. Then i thought where is the place where most of the Tide is at? Tide Headquarters! I looked it up and the Tide headquarters is located in Cincinnati, Ohio. I have made a Treasure Map to the headquarters: 


#25 Not Enough: No Directive

19 Mar

I’ve heard some people love the Smell of Tide but what would happen if people REALLY liked the smell and started getting addicted to it? I know some druggies get high from inhaling stuff like detergents and house products. Other methods are injecting it into your body to get an ultimate high. I took the Tide product and what would happen to those extreme detergent lovers.