45 Target vs Rite Aid : Empathy

28 Apr







Empathy -Feelings – How Stores feel about detergents

So this week’s directive is empathy and at first i didn’t know how to do this post but one day going into Rite Aid i saw this (image below). It was a “red hot specials” for Gain which is gain’s arch enemy! I was surprised because usually Tide is always the big shot the one on sell or the one with their own section of promotion. Gain here is the winner over Tide.



Here in this image (image below) you can see that Tide has their own isle, not sharing it with any other detergent brand. This image was taken in Target where Tide is seen as a big leader in the detergent line. Tide has won here.



Depending on what store you go you can see how these stores feel about what detergent should be on sale or have their own isle. Maybe Gain is a bigger seller in Rite Aid that’s why they have their own isle and at Target Tide’s the bigger seller i imagine.



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